Pre-Event Vendor Vantage Workshop Powered by KnowHow

Vendors are increasingly questioning the value they derive from conference participation. Reduced expo floor time, the rising prominence of digital demand generation tactics, and the proliferation of conferences are leading vendors to be more selective in the events they choose to attend. As conferences focus on attendee experience, it becomes challenging to also enhance the value provided to vendors. In this Pre-Event training, Leighton Healy with KnowHow will discuss tactics for conference organizers to use, such as minimizing vendor idle time, providing vendors with valuable tools and resources, facilitate learning opportunities from subject matter experts, and fostering a sense of excitement and motivation for vendors to return with a larger attendance.